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How does Credit Karma make money?

Asked 2 years ago
Credit Karma generates revenue primarily through partnerships with financial institutions. The platform offers a range of financial products, including credit cards, loans, and insurance, and earns a commission for referring users to these products. When a user applies for a credit card or a loan through Credit Karma, the company receives a payment from the financial institution if the user is approved. Additionally, Credit Karma provides personalized recommendations and their services help users make informed financial decisions, ultimately enhancing their overall experience. Another avenue for revenue comes from advertising. Credit Karma may display targeted advertisements related to financial services on its platform, further contributing to its income. However, it is important to note that users can access all the services and tools provided by Credit Karma for free, as the company does not charge its users for using the app or website. Instead, Credit Karma's business model relies on the successful partnerships with various financial service providers and the ability to connect users with suitable financial products that meet their needs. For more detailed information about their revenue model and services, users might consider checking the current web page.
Jeff Whelpley is the editor / author responsible for this content.
Answered Jun 15th 2025

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